An independent fragrance studio based in Tampa, Florida. Everything is made by hand, in small batches, on purpose.
A scent should feel like a person, not a garden.
Fox & Jag Apothecary started with a single idea — that fragrance should feel intimate. Not floral. Not clean. Not generic. Intimate. The kind of scent that makes someone lean in instead of step back.
Every product in the Ruin Me collection was built around emotional atmosphere rather than technical perfumery. The names came first — Immortal, Possession, Kept, Holy — because the feeling had to be real before the fragrance could be.
"Scents designed to pull someone closer."
Each batch is hand-blended in small quantities in Tampa, Florida. The oils are jojoba-based — skin-loving, long-lasting, and concentrated enough to wear close rather than announce themselves from across the room.
Many are intentionally charged with crystals and stones chosen for their energetic resonance with each scent's theme — not as gimmick, but as ritual. Fox & Jag believes the intention behind something matters.
The Aura line followed — a brighter, more restorative counterpart to Ruin Me. Where Ruin Me is dark and magnetic, Aura is grounding and cleansing. Same care, different energy.
The Fox & Jag standard
Small batch, always. Every product is made in limited quantities by hand. No mass production. No cutting corners on materials.
Emotion over ingredients. We don't lead with note lists. We lead with feeling. You shouldn't have to decode a scent — you should just feel it.
Intentionally made. From the crystal charging to the hand-labeling, every step is deliberate. The ritual is baked into the process.
Find us in person — Tampa night markets
Fox & Jag sells at night markets throughout the Tampa Bay area. If you want to smell before you buy — which we highly recommend — come find us in person.
Follow @ruinme.apothecary on Instagram for market announcements, new product drops, and everything in between.